AMPD Memo Draft

​​TO: Clark Hansen, CEO of AMDP

FROM: Jessica Soria, R&D Analyst at AMDP 

DATE: February 28, 2023 

SUBJECT: Investment Opportunity: Mud Jeans 

As a Research & Development Analyst at AMDP, it is a part of my duties to find companies worthy of investment. After an extensive search, we must consider investing in MUD Jeans. In order to revolutionize the fashion industry, MUD Jeans focus on three pillars: circular economy, fair production, and positive activism. An investment in MUD Jeans aligns with our core values and has the potential for massive financial growth. In this memo, I will outline the following:

• AMDP Standards 

• Background of 

• Analysis of 

• Final Recommendations

AMDP Standards

Triple Bottom Line

Triple bottom line theory expands conventional business success metrics to include an organization’s contributions to social well-being, environmental health, and a just economy. It can be broken down into categories called the three “P’s”: 

• Profit: the traditional bottom line of a company. A purely financial measure of value.
• People: a measure of a company’s social impact. How its actions benefit all people.
• Planet: a measure of a company’s environmental impact. How sustainable its practices are for the health of the planet (Kenton).

Corporate Social Responsibility

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public. By practicing corporate social responsibility, companies can be conscious of the impact they have on all aspects of society, including economic, social, and environmental (Fernando).

Social Enterprise

A social enterprise or social business is defined as a business with specific social objectives that serve its primary purpose. Social enterprises seek to maximize profits while maximizing benefits to society and the environment, and the profits are principally used to fund social programs (Barone).

Carbon Footprint

A carbon footprint is the quantity of greenhouse gas emissions a person, business, or any other entity produces. These emissions are measured by calculating the number of gases like carbon dioxide and methane that are released by actions both directly, such as burning fuel in a car, and indirectly like the emissions required to produce your electricity. Greenhouse gas emissions are directly tied to global warming. Reducing our carbon footprint is essential to slow our changing climate and prevent the environmental and ecological degradation of the planet (Selin).

Background 

Analysis 

Recommendations 

“About Us - Circular Fashion.” MUD Jeans, mudjeans.eu/pages/our-mission-about-us.

Barone, Adam. “The Aims of Social Enterprises.” Investopedia, Investopedia, 8 July 2022, www.investopedia.com/terms/s/social-enterprise.asp.

Fernando, Jason. “Corporate Social Responsibility (CSR) Explained with Examples.” Investopedia, Investopedia, 19 Dec. 2022, www.investopedia.com/terms/c/corp-social-responsibility.asp.

Kenton, W. (2023, January 13). Triple bottom line. Investopedia. Retrieved February 28, 2023, from https://www.investopedia.com/terms/t/triple-bottom-line.asp

“Mud Jeans.” MUD Jeans - Sustainability Rating - Good On You, directory.goodonyou.eco/brand/mud-jeans.

Selin, Noelle Eckley. “Carbon Footprint.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., www.britannica.com/science/carbon-footprint.